PPWR
The PPWR, which has applied since 12 August 2026, sets the rules for packaging design and for placing packaging on the market: recyclability, reduction of hazardous substances, recycled content, reuse, reduction of overpackaging and labelling.
PPWR 12 Aug 2026
PPWR: the European regulation changing the rules for your packaging
The PPWR entered into force on August 12, 2026. This European regulation updates the rules governing packaging to make it more recyclable, reusable, and sustainable. Find out what is changing and the deadlines to anticipate.
On 12 August 2026, the European Packaging and Packaging Waste Regulation, better known as the PPWR, became applicable.
Its aim? To change the packaging placed on the European market so that it is more recyclable, better designed, more reusable and less dependent on virgin raw materials.
The PPWR applies directly in all European Union Member States. There is no need to wait for it to be transposed into French law: businesses must prepare for the new rules now !
With the right guidance, the PPWR is above all an opportunity to change your practices and prepare confidently for the future and for the EPR scheme for professional packaging (EPRO).
So, before the regulations turn up the heat, we suggest taking a breather: we break down the PPWR, explain what is changing and guide you step by step so you can approach these new requirements with confidence.
Two mechanisms, one goal
The PPWR is being implemented as EPRO is rolled out in France. This can create some confusion between the two mechanisms.
Yet they do not address the same question.
EPRO
EPRO, which comes into effect on 1 January 2027, organises and finances the management of packaging once it becomes waste, contributing in particular to collection, sorting, recycling and reuse.
In summary:
The PPWR mainly addresses packaging design, while EPR supports its end-of-life management.
The two mechanisms are therefore complementary. Actions taken for one can help you meet the requirements of the other: useful steps towards your overall compliance. Packaging that is well designed under the PPWR (recyclable, lighter, with recycled content) will gradually cost you less under EPR, thanks to eco-modulation, which rewards the most environmentally responsible packaging.
Who is subject to the PPWR?
The regulation covers all packaging, regardless of its material, format or use. Sales, grouped or transport packaging: professional packaging is fully covered, including cardboard boxes, pallets, film, crates and industrial packaging.
The regulation covers, in particular, businesses that manufacture, import, distribute or place packaging or packaged products on the market in the European Union.
What will gradually change for your packaging
The PPWR will gradually change the rules applicable to packaging, from design to end of life. These changes will cover, in particular, recyclability, reuse, composition and labelling.
View the brochure
To understand exactly what is changing and which deadlines to prepare for, see our dedicated PPWR brochure (in French).
Now is the right time!
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