Optimiser ses emballages professionnels pour réduire ses coûts et gagner en performance

An initial on-site mapping exercise can often quickly identify the main areas for improvement: packaging types, volumes, costs, storage conditions, collection methods and end destinations.

Start by looking at sorting areas, loading bays, skips and storage areas, then ask yourself a few simple questions: which types of packaging are most common? Which are collected as mixed waste? Which cost the most to manage? Which could be reduced, reused or recovered more effectively?

At the same time, track a few key data points: volumes by material, collection and treatment costs, recovery rates, rejection rates and quantities reused. This will give you a reliable basis for prioritising actions and measuring progress.

Twiice advantage: Twiice helps fund your packaging waste assessment and build a roadmap tailored to your site.

The first step is to act before packaging becomes waste. Reducing material use, adjusting formats, simplifying design or incorporating recycled materials can reduce the volumes that need to be produced, stored, transported and treated.

In practice, you can:

• reduce material weight or the number of components;
• remove unnecessary overpackaging;
• favour mono-material or more easily recyclable solutions, and limit material combinations that make sorting and recycling more difficult;
• incorporate recycled materials where technically appropriate.

For producers placing packaging on the market, these choices can also help manage the eco-contribution through the eco-modulation mechanisms provided for under EPRO.

Twiice advantage: our support and calls for projects help with eco-design initiatives and the incorporation of recycled materials.

Identify packaging manufacturers using recycled plastic with MyRecycledContent.

Effective sorting preserves material quality, reduces errors and improves recovery. Improvements often come from straightforward operational adjustments.

Priority actions may include:

• placing containers closer to production areas;
• harmonising instructions and signage;
• separating high-value flows;
• adapting equipment to the volumes actually generated;
• involving operational teams in defining solutions.

This organisation can also have a direct impact on logistics: fewer unnecessary movements, better use of storage areas, better-sized collection rounds and flows that are easier to manage.

Twiice advantage: a range of support to accelerate the operational roll-out of sorting at source, raise employee awareness and help you purchase equipment.

Pallets, plastic crates, bins, drums, returnable containers and certain big bags can be suitable for reuse loops.

Set up a reuse system
Organise the different steps needed to put your packaging back into circulation: sorting, collection, washing and, where necessary, repair.

Ensure traceability
Put a system in place to track reused packaging and its rotations so that you can manage its use more effectively.

Promote standardisation
Favour packaging that meets appropriate technical standards for format, design or functionality, making circulation and scaling easier.

It is often most effective to start with a simple scope: one type of packaging, one flow, one supplier or one site. Test the model, measure return rates, logistics costs and benefits, then expand gradually.

Reuse can reduce purchases of new packaging, waste generation and raw-material consumption, provided that logistics loops are appropriately designed.

Twiice advantage: our assessments help identify reuse opportunities, and our calls for projects can support their deployment.

Recyclable packaging is only effectively recovered if it is correctly sorted, sufficiently clean and directed to an appropriate recycling route.

Sort your packaging waste at source
Identify and separate your different packaging flows. Suitable equipment, clear instructions and team awareness make day-to-day sorting easier.

Organise collection for recycling routes
Adapt storage, consolidation and collection to the nature and volumes of your packaging waste so that it can be directed to the appropriate routes.

Promote the reincorporation of materials
Where recycling routes and technical characteristics allow, recycled material can be reincorporated into the manufacture of new products and packaging.

Focus your efforts on the highest-volume, most costly or least effectively recovered flows. Sort as close as possible to the point where the waste is generated, preserve material homogeneity, and ask your service providers for precise information on end destinations, rejection rates and recovery performance.

Over time, this approach helps reduce dependence on virgin materials, secure certain supplies and limit exposure to raw-material pressures.

Twiice advantage: dedicated support for plastic performance and innovation calls for projects can support your recycling and recycled-material incorporation projects.

Optimisation does not stop once actions have been implemented. To understand what is genuinely working, track a few simple indicators over time:

• volumes and tonnages by material;
• share of sorted and mixed flows;
• collection, transport and treatment costs;
• quantities of packaging reused;
• rejection and recovery rates reported by service providers.

These data help prioritise investment, quantify benefits, secure budgets and track progress.

Twiice advantage: the MyTwiice member area provides tools to make it easier to track your data, EPR processes and support requests.

You do not need to activate every lever at the same time. Start with those offering the greatest potential at your site, measure the results, then expand your approach gradually.